An Analysis of Microsoft and Google Corporate Stategy (and a laugh!)

Good, eh? Mr Ballmer, the man who took over from Bill Gates at the helm of the least fashionable technology company in the world, ever, announced his departure from Microsoft at the weekend. Almost immediately the share price soared and with tech nous like that, well, you can sort of see why.

“And?” you may be thinking. “What of it? We don’t come to this column for business analysis. We come for cheap gags about things like the weird hairlessness of David Cameron, as seen on a Cornwall beach! Followed by wide-eyed musings about the human condition! What’s got into you, Rifkind?” To which, all I can say is: bear with me. For, while I fear this column will, indeed, be low on references to the weird hairlessness of David Cameron (unless one fortuitously occurs to me before I get to the end) it is very much to be a wide-eyed musing on the human condition.

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A first look at the Google Car! No driver? NO CHANCE!

Reports in the United States suggest that the ultimate goal of the self-driving car project is to create a “robo-taxi” that picks up commuters on demand. Company executives believe that such a system could transform transport systems around the world, doing away with the need for most people to buy cars. They also believe that it would reduce the number of road accidents as well as having environmental benefits.

Automated taxis have long been the stuff of science fiction, such as the robot-operated “Johnny Cab” that featured in the 1990 blockbuster Total Recall.

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