Catastrophic SEO Mistakes You Should Avoid Like The Plague!

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Catastrophic SEO Mistakes You Should Avoid Like The Plague!

Many business owners realise that they need to invest some time and money into making their websites more attractive to visitors and search engines alike.

SEO, short for “search engine optimisation”, is the process that people refer to when they are fine-tuning the code and content on their websites to achieve the goal of receiving high volumes of traffic.

Although there are many SEO specialists on hand to help organisations get their websites to rank higher in search engines and make sense to human visitors, many website owners are taking it upon themselves to perform their own SEO strategies.

Whilst that can be a good way of saving money and getting to grips with how your website fits in with search engine optimisation strategies, it can also be the bane of many a search engine marketer’s life if they don’t know what they are doing!

Are you planning to set up an SEO strategy on your website? If so, make sure you avoid these common problems!

Buying fake fans and followers

Unless you have been living under a rock for the past ten years or so, social media is an effective way to engage with your target audience and ultimately drive traffic to your website.

New social media accounts on Facebook and Twitter will undoubtedly start with zero fans or followers. Whilst people might cheat and “buy” fake fans and followers to kick things off, there are some downsides to this approach.

Firstly, there is the quality of the fans and followers that you buy. Although they are often advertised as “real” accounts, nine times out of ten they are just fake accounts set up by someone on the other side of the world to you.

Secondly, the rate at which these suspicious accounts get added can often cause accounts to be suspended if they are violating any terms of use.

Finally, apart from appearing to show how popular you are, any marketing campaigns on your social media accounts will be fruitless because you aren’t targeting any real human beings.

Stuffing your web pages with keywords

Google and the other major search engines on the World Wide Web will effectively blacklist any website that uses spam techniques for the purposes of raising their profile on any search engine results pages.

My friend Stuart, an SEO professional that works for a digital agency in Perth, has said to me that one of the classic mistakes marketers often make is stuffing their web pages full of keywords, or “cloaking” them.

 

This “black hat” method of SEO involves writing keywords at the bottom of a web page and changing the font colour to be the same as the page’s background colour. That approach might have worked in 1999, but it won’t work in 2014.

Not using a responsive design

The main way of making your website accessible to people using all manner of Web-connected devices (desktops, laptops, smartphones and tablets) is to use what’s known as a responsive design.

In a nutshell, a responsive website will automatically adapt to the type of device and screen size the visitor is using. If the content on your website looks tiny on a mobile device, it can wreck your chances of running a successful SEO campaign.

Advantages of online recruitment

Living in a virtual world means that almost everything we desire is accessible – and now. There’s no need to wait for services which in the past would have meant phone calls, meetings or relying on the postal system. We live in a world where if we want to do something now – and see results – it’s possible.

An area which is an example of this shift change in industry culture is online recruitment. Applying for a job 15 years ago meant looking at the local newspaper or in the job centre as almost the only means of discovering who was hiring, as online recruitment was in its infancy. It was then a tiresome process of requesting application forms, including stamp addressed envelopes, filling forms in by hand and then posting back and sitting and waiting for days or weeks to either get a letter with an invitation to an interview or a letter of rejection (or never hearing anything at all). Obviously this form of job application still exists, but the internet has opened up the possibility to search and apply for jobs from home, lodge a CV electronically with numerous recruitment agencies without having to travel around them all with a hard copy and sit waiting to be seen, receive interview dates via email and complete documentation electronically.

Online recruitment has just as many benefits and advantages to the recruiting company and the recruitment agency as it does to the candidate. Being able to post jobs quickly and to a set format means that the amount of time it took in the past to create job adverts is greatly reduced. Recruitment agencies can use specifically designed software such as that created by www.darwin.com to create databases for CV’s, storing candidate details, matching those looking for a job to specific vacancies and provide a sleek, process driven management system to take on many tasks which in the past were perhaps onerous or costly. Recruiters are freed to spend time talking to clients and candidates and matching vacancies to job seekers rather than being bogged down with administrative tasks or being involved in meeting deadlines for print copy for the weeks’ vacancies in the local newspaper. Online recruitment means that data can be shared at speed with relevant parties and applicant tracking keeps all important information in one place electronically.

Recruitment in the past was often a very narrow window of opportunity for recruiters to find the right candidate and for candidates to discover where there were job vacancies. Traditionally, any local newspaper would cite Thursday as having the largest sales figures because of the job section but this meant that there was just the single chance to advertise the post and for those looking to find it. Online recruitment offers 24 hour access to a global platform of jobs and candidates from all over the world to choose from.

Recruitment costs are high for any company but they reduce dramatically when online resources are used. When a candidate is chosen for job, they need training and investment; if they leave soon after the recruitment process starts again and this is costly all round. Online recruitment means that it is much easier to discard applications where the candidate is not suitable, arrange interviews through emails without the postal costs, use software applications to slash administrative costs and really find the right person for the job; in turn improving the employee retention figures. Online recruitment also means that there is a greatly reduced need for storage space as all information is kept either on the computer or on the network server online. This means that office space requirements for either an in-house recruitment team or recruitment agency are much smaller.

With our desire for instant information, to enhance our careers and the need to live at the speed society seems to demand of us these days, online recruitment is an area which is set to expand.  With the majority of high street recruitment agencies now utilising the web in some way, even the smallest of companies can now reach out to candidates far beyond the borders of their location in a way which only a few years seemed impossible.

This article is provided by Kate.

 

The Expert Guide To Securing Your Office With Technology

It’s no secret that we all rely on technology in our daily lives for a variety of purposes. One of the ways that technology can be extremely useful to us is at the office, making sure that our work environment is secure from any external threats.

Certain companies and organisations will require higher levels of security than others. If the question of security has been raised within your workplace and your security audit has determined that things are perhaps not as secure as you’d like them to be, find out below how you can tighten up your office security using technology!

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Image Credit: vlauria (Flickr)

Alarm systems

The obvious starting point for office building security has to be an alarm system! Firms and other organisations all around the world benefit from alarm systems to detect when intruders attempt to gain access to their offices.

Thanks to technology, “silent” alarm systems can effectively protect your premises, so that if a break-in occurs, the security company responsible for monitoring the building can send operatives to investigate, and they can also alert the authorities too.

Access control

We don’t want to let any random stranger enter our premises uninvited, so it is imperative that we maintain access control systems.

Companies such as Tag Systems can install various access control systems, examples of which are as follows:

  • Key fobs – simply hover a key fob over a “reader” to unlock a door;
  • Smart cards – similar in operation to key fobs but they can also be swiped;
  • Biometrics – retina scanning, fingerprint scanning and so forth;
  • Physical access control – turnstiles, barriers, “mantraps”.

Surveillance

Implementing an access control system is great because it significantly decreases the risk of unauthorised persons from entering your premises, but how do you know whether the people that do enter your offices and buildings are who they claim to be?

The only way to know for sure is to monitor who goes in and out of your premises by setting up an appropriate surveillance system.

One of the most-common forms of surveillance is CCTV, which is short for “closed-circuit television”. In a nutshell, CCTV refers to the use of camera systems to monitor specific areas of a building such as entrances, corridors, rooms and the exterior perimeter.

When CCTV first became used on a widespread basis, the cameras were linked to a control room or “surveillance centre” nearby. Nowadays, one can set up wireless CCTV camera systems, which are great for applications such as building sites.

Modern CCTV systems can even comprise of IP cameras, which are essentially CCTV cameras connected to computer LAN (Local Area Network), offering the flexibility of remote monitoring via the network or even over the Internet.

Computer security

All modern computer operating systems offer users and system administrators the ability to set up mandatory security log-in systems, so that only specific individuals can connect to a company or organisation’s network.

Additionally, smart card access systems can also be implemented as an additional layer of security.

System administrators can also apply group policies to users, limiting their access to specific resources; for example, certain employees can be denied access to network shares used only by the finance or human resources department.

How To Speed Up Local Area Networks

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A computer LAN (local area network) is essential for connecting multiple computers within a specific area to the outside world. External connections are often made to the Internet, although for large organizations they can also be made to networks in other buildings, creating a “WAN” (wide area network).

Businesses and other organizations have been connecting computer systems to others for many decades now, and networking technology has now reached such a stage that it is possible for people to utilize high-speed wireless networking capabilities!

Gone are the days of complex and inefficient networking topologies; today’s computer networking is a plug and play affair! But one thing that hasn’t changed since the days of old is the inevitable network slowdown when there is a lot of constant and heavy usage during the day.

If you are finding that the Internet on your mobile phone is faster than your fixed-line broadband or fibre, or transferring files between your computer and the server is too slow, there are some practical steps that you can take to speed up your local area network.

Upgrade your infrastructure

One of the first things you should look at doing is upgrading your networking infrastructure.

Although most modern computer networks run at speeds of up to 100 megabits (fast Ethernet), individuals, business and other organizations are realizing the benefits of upgrading to faster Gigabit Ethernet, which offers networking speeds of up to 1 gigabit (or 1,000 megabits).

Existing CAT5e cabling supports Gigabit Ethernet speeds, so all that you need to do is upgrade your network’s switches, routers and network-attached devices to support these faster speeds.

Most desktop and laptop computers support Gigabit Ethernet as standard, but it is possible to upgrade those that do not.

Upgrade your computers

Sometimes it isn’t necessarily the networking infrastructure that can cause network slowdowns, but rather the limitations of your own computer systems!

Generally speaking, if your computers are forever showing hourglasses (or spinning beach balls in the case of Mac systems), you could probably benefit from upgrading these systems to newer ones with better specifications.

Although you could upgrade the RAM and perhaps fit SSDs (solid-state drives) to give your computer systems a turbocharged boost, it can often be more cost-effective to replace them with brand new systems running the latest and greatest hardware and operating systems.

Manage network traffic

If you have followed the above tips and your network still isn’t as quick as you think it ought to be, chances are someone is probably eating up a lot of network bandwidth by downloading music and videos without your knowledge!

I highly recommend that you use PCEF (policy enforcer) management on your local area network to limit such traffic to times where most people are going to be out of the office, such as between the hours of 8pm to 6am.

With such network management techniques, you could also completely ban downloads from peer-to-peer file sharing services so that your network users have no choice but to download at home instead!

How To Create An Online Casino Website

Unless you have been living under a rock for the past decade or so, you will doubtless have seen a rapid growth in the number of online gaming websites throughout the world.

Online gaming is a fun and convenient way for consumers to play their favourite casino games right from the comfort of their homes, with many providers even offering mobile gaming systems for iOS, Android and other smartphone and mobile platforms.

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Image Credit: malico (via Flickr)

It goes without saying that online gaming is a lucrative enterprise, particularly as the overheads required to set up such systems and maintain them is significantly lower than traditional bricks and mortar casinos.

If you are looking to invest your money in a profitable enterprise, look no further as setting up an online casino website is going to be up your street! In today’s blog post, I will tell you how to get started.

Write a business plan

Setting up an online casino website isn’t any different to setting up a bricks and mortar-based business, in that you need to have a solid business plan drawn up.

A business plan will enable any key stakeholders in your new enterprise to see the reasons why you want to set up an online casino, how you intend on making it profitable and, crucially, how you will be driving traffic to the website.

Other things that a business plan details include sales forecasts, startup expenditure, and your personal vision for your new business.

Writing a business plan can be daunting and sometimes boring, but it is an essential component of any new business. It’s also a good document to refer to during the early stages of your new enterprise’s conception as it helps you to stay focused and on track.

If you have little to no experience of writing a business plan, there are many firms (and even accountants) that can help you out.

Decide where to operate

You will need to decide what territories (i.e. countries or regions) you wish to target. Many nations require online casino websites to pay for special gaming licences, whereas others don’t.

In-depth research is key, because you don’t want to pay for a “cheap” licence or obtain a free one if there are many limitations attached to them.

Choose the right software for your website

Having your own web developer create a bespoke gaming platform for your website will cost an absolute fortune, and it is for this reason that most people that set up online casino websites approach vendors of existing gaming platforms.

Check out www.topgamecasinos.com/software-review.html for more information on the importance of choosing the best gaming platform for your website.

Set up online payment systems

“People make money from free online casino websites!” said no-one!

You need a way of accepting payments from your customers. Most online casino websites offer customers the option of paying by debit or credit card, PayPal or some form of bank/wire transfer.

Make sure that the provider you choose is happy to accept payments on your website, as some prefer not to process payments on gambling websites.

 

Why You Need to Utilise CMMS Software Within Your Business

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If you are looking for innovative solutions to deploy within your workplace, then you need not look any further. CMMS software has everything you need, and more, to ensure that your venture is both profitable and productive.

CMMS Software can do the following tasks:

  • Address all resources involved
  • Maintain maintenance inventory
  • Record and maintain work history
  • Include work tasks and frequencies
  • Accommodate all methods of work accomplishment
  • Effectively interface and communicate with related and supporting systems ranging from work generation through work performance and evaluation
  • Support each customer’s mission
  • Ensure communication with each customer
  • Provide feedback information for analysis
  • Reduce costs through efficient maintenance planning

 

Advances in CMMS software systems help you meet the aforementioned tasks. What is more, if you want to ensure that your workforce is productive employing CMMS software can help with many functions to aid and assist your employees. You can utilise CMMS software in the evaluation of management data, planning, evaluation and reporting. In short, you can adopt one system that allows you to take the helm of your business and make it more useful and productive.

In the ever-changing world of business, it is imperative that one thinks very carefully about health and safety within the workplace. Of course, you will always endeavour to ensure that you are fully compliant, but being bogged down with the task of managing health and safety can be arduous. As there is more and more emphasis being placed on workplace safety, it may be advisable to invest in a CMMS system. By doing so, you will be able to exploit the following capabilities:

  • Manual or automatic safety plan numbering
  • Building safety plans for special work
  • Track hazards for multiple equipment and locations
  • Associating multiple precautions to a hazard
  • Track hazardous materials for multiple equipment and locations
  • Once hazards and precautions are entered they should be available for reference and data entry
  • Track ratings for health, flammability, reactivity, contact, and Material Safety Data Sheets for hazardous materials
  • Define lockout/takeout procedures
  • Define tag identifications for specific equipment and locations
  • Define safety plans for multiple equipment or locations
  • View and linking documents
  • Associate safety plans to job plans
  • Preventative maintenance masters and to work orders.
  • Print safety plans automatically on work orders
  • Allow tag-out procedures to be associated to hazards or directly to locations, equipment, and safety plans or work orders

So, once you have your safety plans in place, you can concentrate on the core functions of your business. CMMS offers a fantastic solution to those who want to remain compliant. What is more, you can report quickly on any issues that may take place within the workplace. The creation of reports is incredibly quick, and easy, with CMMS reporting.

Of course, there are key considerations to think about before you adopt a CMMS system within your organisation. You need to think about the CMMS capabilities and whether they are suited to your core business needs. Do you need to replace your existing system? It may be advisable to complete a return on investment analysis before you invest in any new software.