Increasing productivity with what you wear — can it be done?

You’ve probably noticed the shift in office dress codes in recent years. At one time, a nine-to-five job was synonymous with a three-piece suit and briefcase. But, now, many companies are happy to let their employees dress in business casual attire or what they feel comfortable in. Is it affecting productivity, though? Continue reading “Increasing productivity with what you wear — can it be done?” »

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Extracting True Value out of Online Guides

I remember back when I was in college (well for the little bit of time that I was there to complete a short course), we were told not to use Wikipedia as a source for the information we’d want to include in our research. That was with good reason though because at the time Wikipedia was still going through somewhat of a teething phase and a lot of the information was only half-reliable at best. Continue reading “Extracting True Value out of Online Guides” »

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A Complete Guide to Promotional Marketing in the Digital Age

In today’s digital age, it is all too easy to believe that traditional offline methods of communication are on the way out. This isn’t surprising given the focus on huge potential reach of websites, social media, apps, email and other online marketing channels.

However, the fact is that traditional marketing – and particularly promotional marketing – still has an extremely important role to play in today’s digital landscape. If you want to gain, retain and build your brand and customer base then the right promotional marketing strategy can help get you there far quicker than a digital only approach.

Continue reading “A Complete Guide to Promotional Marketing in the Digital Age” »

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