There are a million things that can go wrong with a business development plan, and then there are a million things that can go right. So the question is, for you business developers out there – how do you get on one side of that challenge vs. the other?
The answer may lie within the following five keys to successful business development, so take heed of the possibilities within the realms of social media potential, having a business plan, following good marketing advice, using business conferences as resources, and being prepared to succeed if it does hit home!
Get Your Social Media Set In Advance
Every business these days needs to have social media accounts up and running, for at least minimum functional use. That means get a business Twitter account, Facebook page, and LinkedIn profile at the very least. And even though you don’t necessarily have to have a lot of output, make sure that all of your information is updated so that when clients try to find you, they aren’t looking through old information.
Have a Business Plan
If you don’t have a business plan, then that means it’s time to make a business plan. There are tons of free resources out there available to you, so you should make it a point to browse through them someday and find out which particular method of approaching the plan makes the most sense to the type of industry that you plan on getting into. The variations may be small, but they’re very important in terms of you saving time filling everything out.
Follow Successful Marketing Feeds and Advice
There are a number of free resources for people approaching marketing from a technological perspective as well. Since most promotions are made through digital means these days, following marketers who are in the middle of the tech mix is going to be extremely helpful during your development stage. Many times these writers will be creating material directly for someone in your situation and stage.
Hit Up Local Business Conferences
If you use your SBA.gov resources, that can help with your development as well. Not only will you be getting good advice about how to more forward, you can also potentially meet contacts who can build up your initial community. In a few hours during a conference, you can acquire a lot of potential interest.
Be Prepared To Succeed
Finally, when it comes to business development, especially with respect to technical matters, you should be sure to be prepared to succeed, and to scale accordingly. It’s not going to help your business if you have a great idea and lots of people want it suddenly, but then you can’t provide it!