A Complete Guide to Promotional Marketing in the Digital Age

In today’s digital age, it is all too easy to believe that traditional offline methods of communication are on the way out. This isn’t surprising given the focus on huge potential reach of websites, social media, apps, email and other online marketing channels.

However, the fact is that traditional marketing – and particularly promotional marketing – still has an extremely important role to play in today’s digital landscape. If you want to gain, retain and build your brand and customer base then the right promotional marketing strategy can help get you there far quicker than a digital only approach.

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The most effective use of pull-up banners

This article was researched and created by Where The Trade Buys, who offer a range of banners including outdoor banners UK wide.

There’s several important aspects to consider when creating and printing your marketing material, such as banners. Design, colour scheme, language and text, they’re all crucial to create an effective piece of marketing. But have you given thought about the placement of your banners? Placing your banner in an optimal location will maximise your ROI, so it’s important to know where the best places are. Continue reading “The most effective use of pull-up banners” »

5 Ways Cloud Accounting Software can Empower Small Business Owners

As a small business owner, you have to be on top of several business functions at once, including IT, recruitment, marketing and sales. Many of these areas you may not be familiar with and more often than not the area that many small businesses quickly find themselves out of their depth with is the finance and accounting side of their business. It’s why, as a small business owner, you’re far more likely to outsource your accounting work to professionals, leaving you to get on with the more important task of running your business, without having to worry about what taxes you need to pay or the constant rule changes being implemented by HMRC.

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The Pros and Cons of Starting a Business vs. a Franchise

If you’ve decided that you no longer want to work for someone else, it could be time to take the leap and go it alone. Before you do, there is a key decision to be made- namely, do you want to open a franchise or start from scratch and build your own business? In this article we will look into the pros and cons of both approaches. Continue reading “The Pros and Cons of Starting a Business vs. a Franchise” »

3 Jobs to Consider When Reading Is Your Favorite Pastime

Some people would rather read a few pages of that new novel they picked up on their lunch breaks than socialize with their coworkers. Reading by and large is a solitary hobby, although you can join book clubs where all members take turns reading aloud. At Jobapplicationcenter.com, dedicated readers can learn about all sorts of jobs that will tickle their fancy. Imagine getting to read from 9 to 5 instead of filling out spreadsheets or sitting in on long meetings! When you’d love to do nothing more than read all day long, you might feel like the perfect job isn’t out there waiting for you. Read below to find out about three jobs that would make any fan of reading happy to go to work. Continue reading “3 Jobs to Consider When Reading Is Your Favorite Pastime” »

How to go about starting a business from a van

Van Monster has a suggestion if you’ve found your current career path has hit a roadblock and you’ve found yourself in a rut with your typical 9-5 job — start a business from your very own van!

The Ford Fiesta vans stockist has created the following infographic which will help you reinvigorate your working life. In the visual, you’ll learn about five careers which can be pursued from a van — including details about the average working hours, the necessary entry and skills requirements, the typical day-to-day duties and the number of jobs currently available for each role.   Continue reading “How to go about starting a business from a van” »