Image by: Jeffrey via flickr
Using unique colour palettes and schemes in your website’s design transforms it into something unique and livens up the attractiveness factor. How you adjust the colours to suit your taste is completely up to you and even certain colour schemes are ideal for a certain type of website themes. For instance, a website aimed at entertainment might want to implement more lively colours such as bright green and yellow. On the other hand, a darker and shadiercoloured schemeon a website might reflect a more serious siteFinding and using colours is easy, but creating a set that is ideal and balanced for the best user experience and one that reflects your presence is worth looking into before you start creating a website.
Colours and contrast
Many people fall into the trap of going for unique colour blends without paying attention to the actual visibility of other elements in the site such as text and images. As a rule of thumb, if you have a bright background, your foreground text should be dark and the other way around. It would be very difficult to distinguish which areas are text and even links which are embedded in the text if you don’t apply a strong colour foreground and background.
You can check out Quikclicks ecommerce website design to get an idea of what colours look best for your site. Don’t only go for visual quality that looks good for you, but also remember that your message has to be delivered across your website with easy to read text. Try to use colours that distinguish who you are. For example, bright colours would indicate energy and livelihood which is ideal for areas such as entertainment. The use of bright colours would be ideal if you were say, to promote a product. On the other hand, darker colours tend to lead readers to believe that you have a more serious presence as they would need to focus more on your site.
If you are totally new to web designing, you might be confused and spend a long time in deciding which colours to use. Fortunately, there a few theories about colour which is well known in web design. You don’t need to have in-depth knowledge about colours and there are specialised programs that help you obtain these colours without breaking a sweat. There are various colour schemes to choose from. Some of them are known as analogous, monochromatic, triadic, complementary, compound schemes, and many more. However, three of the more well know ones are:
- Analogous (a colour scheme based on colour in the same range of the selected colour spectrum, for example green and lime, orange and yellow, etc.)
- Compound (a colour scheme which is selected from opposing ends of the colour spectrum, for example black and white; hence enabling more options in design and sense of colouring)
- Triadic (an equal set of matching colours created from 3 different ends of the colour spectrum in a triangular fashion, for example red-green-blue; this enables more options in colour design and focuses on equality in contrast)
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Besides colours and schemes, there are other factors which can be applied in your web design’s colouring. For example, you might want to create specifically coloured areas to draw a reader’s attention to a particular area on your site. These colours can be visually striking from the rest of the site. Imagine reading a dark background site and you find an area shaded with red. Your eyes would most likely set focus on that area immediately. Another example of this method is if you applied framing techniques by using similar colours to divide your information. It creates a sense of focus for your readers by drawing them into an area of where a certain piece of information is. Furthermore, if you really want to get fancy, you should try to incorporate specialised colour shades, tints, and fading effects to your site.
When you feel that you have found the right colour balance for you website, apply it and try to get a sense if your chosen colour reflects you or your company’s image. Just keep in mind that using specific colours such as bright and contrasted ones would make text easier to read and promotes energy, whereas a darker one adds seriousness. Don’t forget to maintain a healthy balance of brightness and darkness to make the text visible and readable. To save you trouble and a lot of colour related confusion, there are a lot of readily available software with pre-set colour palettes and schemes.