Image by Jenny via Flicker
Since the inception of the camera, people have been recording memorable moments with people they love to be around at events they’d like to remember. From Saturday afternoon “mall dates” in Junior High to weddings, fairgrounds, concerts and tradeshows – the photo booth has never been more social.
Back in the day (oh, boy now I am aging myself) all the social integration we needed was to have our friends beside us in the photo, pulling our hair or sticking their fingers in our nose –today it’s all about reach. It’s not enough to share the memory with a close friend, we want to share it was all of our friends, and your friends, too.
And that’s one heck of an amazing opportunity if you’re a purposeful marketing manager with a brand message you’d like to share.
If you’re working hard to produce a complete brand strategy that involves social media integration, listen up; this one is for you.
Generation Y, Millennials, and Those Who Follow, Like, and Share
If the demographic you are after is enveloped somewhere between Generation Y and today’s up-and-coming Millennials, you are definitely going to want to incorporate this little nugget into your branding strategy; Photo booths – powered with Instagram.
But don’t just take my word on it; Every single day there are 55 million photos uploaded with interactions such as comments (nearing 100 million) and almost 700 million “likes” – yeah, I said every single day – and that is a huge chunk of market you’re completely ignoring if you’re not jumping in.
Simply put; all you need is a well thought out event that is attractive to your demographic (cosplay, anyone?) and an Instagram – equipped photo booth with your logo splashed in the background.
Photo booth users receive their photos through your brand-based Instagram account, and if you’re feeling extra savvy – automagicallyhashtag each image with a brand message.
Some Additional Instagram Tips
If you’re going to use Instagram for your brand you’re going to need a brand-friendly relevant profile image, a 200 character concise description of the reason you joined the party, and a link to a mobile-friendly website. Yeah. That last one is the world’s biggest screw-up: Do you have any idea how many brands make a campaign geared for mobile but then forget to make the website they link to responsive or mobile friendly? Yeah. We see this even more with lazy “me-too” QR code campaigns.
Instagram also allows you to expand on your brand story with exclusive behind-the-scenes content, and opens the door for your social media manager to engage with viewers on the fly (yeah that’s what they’re called nowadays – calling yourself a “social media rock star” was over before it began).
There are a lot of really great people who can help you set up this sort of campaign, although we suggest starting with the wonderful folks at http://www.wearebluesteel.com/
At the end of the day, if you’re able to speak hipster and provide some valuable content, people are in.
People want to be engaged socially online. While “socially online” may sound like an oxymoron to me and you 30 – 50-year-olds, it sure did a heck of a lot for the first Obama campaign. His methods are so useful, even Israel is calling on the Obama social media team to ramp up elections for their US-favoured candidate.
Now that’s clever.