A Complete Guide to Promotional Marketing in the Digital Age

In today’s digital age, it is all too easy to believe that traditional offline methods of communication are on the way out. This isn’t surprising given the focus on huge potential reach of websites, social media, apps, email and other online marketing channels.

However, the fact is that traditional marketing – and particularly promotional marketing – still has an extremely important role to play in today’s digital landscape. If you want to gain, retain and build your brand and customer base then the right promotional marketing strategy can help get you there far quicker than a digital only approach.

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5 Ways Cloud Accounting Software can Empower Small Business Owners

As a small business owner, you have to be on top of several business functions at once, including IT, recruitment, marketing and sales. Many of these areas you may not be familiar with and more often than not the area that many small businesses quickly find themselves out of their depth with is the finance and accounting side of their business. It’s why, as a small business owner, you’re far more likely to outsource your accounting work to professionals, leaving you to get on with the more important task of running your business, without having to worry about what taxes you need to pay or the constant rule changes being implemented by HMRC.

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Five Technologies that will Supercharge your next Corporate Event

With prolific advancements in digital technology, contemporary corporate events are more interactive, immersive and customised than they ever have been before. Modern technology has enhanced and improved the way both attendees and organisers experience, promote and interact at corporate events, from registration through to post event lead generation. Continue reading “Five Technologies that will Supercharge your next Corporate Event” »

How Can I Build My Brand In The Online World?

Marketing your brand online may be one of the best business decisions that you ever make. This is the case for many reasons, including the fact that effective online marketing can make your company global in scope. Another great benefit of digital advertising is that it enables you to communicate with your audience in an incredibly organic, immediate way. A third benefit of online marketing is that it enables your clients to make purchases without having to leave the comfort and privacy of their homes. With all of these benefits in mind, it’s time to start thinking about the best way to go about building your brand via internet. Here are four brand-building strategies you may find effective: Continue reading “How Can I Build My Brand In The Online World?” »

Stand Out at Trade Shows With an Awesome Display

So you’re taking your business to a trade show – but how are people going to differentiate your stand from the myriad other exhibits around? It can be all too easy for customers and clients to get lost in the sea of possibilities, and especially for newer companies, it can be difficult to separate yourself from the herd. One solution is to have a really eye-catching display to make your booth stand out and draw in the crowds. There are a few different ways you can go about achieving this; below, we lay out a few of the most useful strategies. Continue reading “Stand Out at Trade Shows With an Awesome Display” »