How Can I Build My Brand In The Online World?

Marketing your brand online may be one of the best business decisions that you ever make. This is the case for many reasons, including the fact that effective online marketing can make your company global in scope. Another great benefit of digital advertising is that it enables you to communicate with your audience in an incredibly organic, immediate way. A third benefit of online marketing is that it enables your clients to make purchases without having to leave the comfort and privacy of their homes. With all of these benefits in mind, it’s time to start thinking about the best way to go about building your brand via internet. Here are four brand-building strategies you may find effective: Continue reading “How Can I Build My Brand In The Online World?” »

Stand Out at Trade Shows With an Awesome Display

So you’re taking your business to a trade show – but how are people going to differentiate your stand from the myriad other exhibits around? It can be all too easy for customers and clients to get lost in the sea of possibilities, and especially for newer companies, it can be difficult to separate yourself from the herd. One solution is to have a really eye-catching display to make your booth stand out and draw in the crowds. There are a few different ways you can go about achieving this; below, we lay out a few of the most useful strategies. Continue reading “Stand Out at Trade Shows With an Awesome Display” »

Why You Should Change Your Profile Photo Today

How often do you change your profile photo? A new study suggests that the average profile picture is actually 2 years old. While some social networks may be updated more often than others, it seems clear that we aren’t bothered about updating our image too often. So why is that – and why should we be changing them more often? Continue reading “Why You Should Change Your Profile Photo Today” »

5 ways technology is impacting the insurance industry.

Technology is changing nearly every facet of life and that includes the business community. More often than not, technology impacts businesses for the better.  Some businesses in the insurance industry are definitely benefitting from technological advances. For many in the industry, the pace at which they are adopting new technologies has been slow compared to the demands of most customers.  One reason for this demand is that millennials are now a new customer base for insurance companies.  Many millennials are now of the age where they are beginning to purchase their own car and health insurance. Some are purchasing homes and some are even starting their own businesses.  What the industry has to deal with is the fact that millennials want to purchase coverage on their terms.  More frequently the place they want to buy coverage is online and via a mobile device.  Because millennials are demanding more out of their relationships with insurance companies many businesses within the industry are beginning to listen to their demands.  Continue reading “5 ways technology is impacting the insurance industry.” »

Have Some Deep-Seated Geek Knowledge? Share It With the World!

Many times the idea of the geek gets mixed in with the idea of the computer nerd, so a thoughtful combination of the two can easily end up being someone with a knowledge of geek stuff, that wants to share it via the computer in the form of a blog. It’s a match made in heaven, like peanut butter and jelly, coffee and chocolate, or vanilla ice cream on a hot summer’s day. Joking aside, one of the best places for geek culture to reside is through proper blog presentation. Continue reading “Have Some Deep-Seated Geek Knowledge? Share It With the World!” »