The best ways to advertise a hotel through a brilliant digital marketing strategy

Travellers heading on holiday will start researching and want to be enticed into choosing a hotel for their trip. There are many ways to advertise an accommodation including through the conventional means of a newspaper or magazine. Online advertising is a huge part of getting the message across to tourists about a hotel firm, and there are several great ways to do this. Display advertising is a superb example that is available in many forms including banner adverts and is not a text-heavy type of promotion. This includes elements such as audio, images and videos to get across an advertising slogan or message to the public.

Hotel firms must really think about creating a short video for their website that encapsulates what the residence offers and its best parts such as a spa or swimming pool. Often travellers want to see where they are going to envision themselves staying at the accommodation. A change in the way tourists shop for hotel rooms over the years has come from the usage of smartphones that allow them to quickly access and watch videos. Mobile phones are where tourists now research their hotels and make a booking on either the site or an app. Photos are clearly a crucial part of advertising as this again offers a visual for potential guests. 

These types of videos and photos link in very well with social media as they can be put up on the platforms that hotel companies use. This is a wonderful way to encourage tourists to head directly to the website to view what it has to offer. Facebook is a brilliant place to tell a story that can be shared with potential customers about the day-to-day running of a hotel. If there are any seasonal events coming up then it is always a great idea to create a short video. This will remind tourists to book a place for occasions such as Christmas or Easter.

Another superb method to get the message across to travellers is through hotel PPC (pay-per-click) advertising that is an excellent marketing strategy. It allows greater exposure for hotel firms on famous search engines with popular destinations that include Bing Ads and Google Adwords. This increases web traffic that goes directly to the website and encourages travellers to choose the hotel for their next stay. This could mean that they become part of a loyal customer base in the future returning regularly to the property. This is a fabulous way to advertise and is ideal for any type of hotel business whether they are large or small.

The incredible workers at World Hotel Marketing can definitely help hotel companies reach out to the public in the best possible way. They have a diligent PPC account team that are Google Adwords certified and will use the best keywords and phrases to draw in customers. They also offer details on the number of conversions per click showing where and when customers have gone onto the website. They will always keep hotel companies in the loop about what is happening with their web figures and which type of advertising works. All types of online advertising are helpful nowadays and will guarantee higher bookings and profits.