Offline and Online: Print’s Relationship with Digital

We’ve come a long way in the past decade or so in terms of technological developments, with advertisers looking to opt towards digital means of production, some even think that the power of print has dissolved — but that’s not strictly true. From a consumer’s perspective, printed materials can offer a personal touch that simply can’t be achieved online. In fact, many believe that neither print nor digital can truly succeed without the other — but what are the facts? Continue reading “Offline and Online: Print’s Relationship with Digital” »

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15 Reasons Local Search is More Important Than Ever – Infographic

Now more than ever, it is essential to stay connected to your local customers. This is evident by the increased popularity in supporting small businesses. But just because you have local customers, doesn’t mean you’ve reached your entire community. That’s where local SEO enters.

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How can Bulk SMS Marketing help drive your business forward

Marketing is extremely important to sell your products and services to clients. Innovative of marketing uses the latest technology and a cost-effective method of communication with the clients. Every business with a significant customer base uses innovative means of marketing and reaching out to the clients. Bulk SMS Marketing is a form of marketing that is used to connect with a huge number of customers. It uses text messages to create awareness about the products and to showcase the same. Bulk marketing involves sending bulk messages to thousands of customers at one go. There are various benefits of bulk SMS marketing, which include:

  • The SMS can be sent with the name of the company,
  • It is a faster method to reach the customers,
  • SMS can be easily sent in English or in other languages,
  • The online tool requires only internet enabled computer;
  • It is better than email marketing,
  • Higher engagement level,
  • Covers all demographics,
  • Cost effective,
  • The message can be auto-delivered using scheduling,
  • The message can be easily customized as per requirement.

This form of marketing is highly efficient and will benefit every business type. It allows the generation of leads faster and it becomes easier to introduce new products in the market. There is a guaranteed delivery and a higher engagement level since individuals will have access to their mobile phones at all times. In case of scheduling the message, it will be auto-delivered which adds to the convenience as well.

SMS marketing has always been considered as an impactful form of marketing; it saves on the cost of marketing and ensures high engagement from the consumers. It allows individuals to market their products and services without having to spend a significant amount on the same. It can used to market the products globally and with ease. Considered as an ideal form of marketing to drive a business forward, Bulk SMS marketing does not require training or professional qualification. Any individual with the knowledge of the products and services can achieve the same.

The innovative methods of marketing offer various benefits to the business and help in reaching out to a wider consumer base. It allows an immediate delivery of information and a quick lead generation. Further, every business is on a lookout of cost-effective methods of marketing and bulk SMS marketing does the trick in a few easy steps. It only requires an internet enabled computer and is much better than email marketing. With email marketing, sometimes the email ends up in the spam or junk folder and is never opened, whereas, in case of SMS marketing, there is a guarantee that the message reaches the consumer and they will have a look at it. Additionally, it can be sent with the name of the company and can be sent in various different languages. This allows the marketing team to engage with the consumers in the local language and build a connection which will help grow the business.

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Benefits of PHP For Mobile Web Development

In the last couple of years, the number of mobile phone users has been on a constant increase. If trends are anything to go by, the number is most likely to improve. According to a research carried out in the year 2005, there was a projection that in the next ten years or so, the number of mobile phone devices would surpass that of the people in the world. Continue reading “Benefits of PHP For Mobile Web Development” »

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