The most effective use of pull-up banners

This article was researched and created by Where The Trade Buys, who offer a range of banners including outdoor banners UK wide.

There’s several important aspects to consider when creating and printing your marketing material, such as banners. Design, colour scheme, language and text, they’re all crucial to create an effective piece of marketing. But have you given thought about the placement of your banners? Placing your banner in an optimal location will maximise your ROI, so it’s important to know where the best places are. Continue reading “The most effective use of pull-up banners” »

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The Pros and Cons of Starting a Business vs. a Franchise

If you’ve decided that you no longer want to work for someone else, it could be time to take the leap and go it alone. Before you do, there is a key decision to be made- namely, do you want to open a franchise or start from scratch and build your own business? In this article we will look into the pros and cons of both approaches. Continue reading “The Pros and Cons of Starting a Business vs. a Franchise” »

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Sounding the Part, Avoiding Annoying Workplace Jargon

There are certain industries in which sounding like you know exactly what you’re talking about is ironically a clear indication that you don’t in fact know what you’re talking about. The best example of such an industry is the world of programming, particularly with regards to programming done as part of a start-up. Venture capitalists who listen to many pitches from start-up entrepreneurs seeking funding are especially aware of this view and swear by it. The only part of the pitch during which you must sound like you know exactly what you’re talking about is when you’re discussing the idea itself – what problem you have identified to solve and how your proposed solution is going to solve that problem. You’re effectively right in the middle of the “search-phase,” so you’re not expected to be too clued up about exactly how you’re going to build the solution. Continue reading “Sounding the Part, Avoiding Annoying Workplace Jargon” »

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Best Ways to Appeal to Investors

Even if your company is doing very well in the market, there will come a time when you need investors to pitch in and help. Only very rarely can a company fund an expansion or the launch of a new product with its own revenue. Also, aspiring entrepreneurs need to appeal to investors to get a new product the green light. Bank loans can only do so much for an ambitious company. So, here are several tips on how to make your business venture more appealing to potential investors: Continue reading “Best Ways to Appeal to Investors” »

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