Business Management Tips For The Young Leader

You may physically be young, or you may simply be young in the world of business management.  Either way, there’s a sharp learning curve when you’re the one in charge. Managing an office is one thing, but managing the whole business is another.  

Your job description expands quite a bit when you’re the head honcho of the whole operation.  Check out this brief look at some business management tips for the young leader, and take a few notes along the way.  Equip yourself to take on the world.  

Know-how is not enough 

Knowing all the technical knowledge about your career is excellent, but you can’t succeed on knowledge alone.  Expertise in your field may give you a heads up on the competition, but consumers can’t invest in what they know nothing about.  

Delve into the various aspects of good marketing and administration skills.  These two perks will give you a good foundation to succeed in your new role as a leader.  

Be particular when hiring

Pay close attention to the professionals you choose to hire for your business.  Don’t hire family members, unless it’s a family-run business. Working with family is a challenge all on its own.  Consider hiring remote professionals, as they require less overhead and maintenance. 

Use the tools the internet provides to sift through qualified applicants.  Platforms like Indeed and LinkedIn are a good place to start vetting the best professionals for your successful team.  

Financial management is always a priority

Proper handling and management of the company’s finances is essential.  Make sure you always have the best team of professionals handling the money for your business, and keep a close eye on every dime that moves in and out of your operation.  A monthly budget template is a valuable tool for managing finances.

Make sure your professionals have the tools to succeed, and invest in the latest and greatest financial software for your business.  Don’t make your professionals work with outdated tools.  

Planning is everything in business

You should avoid making rash or speedy decisions as the manager of a business.  Practice the 24 hour rule, and give yourself time to contemplate all dimensions of a big decision in the company.  

One bad decision could really leave your operation damaged, so always choose wisely.  Don’t be afraid to make big changes and take chances, just take the time to consider all the angles.  

Hone your people skills 

Working in business will always mean working with people.  Honing your people skills will always be a proper way to spend your time/money.  Learn to actively listen.  

Learn to allow others the room to shine, and learn empathy.  These most valuable people skills will take you far in any industry of business.  

How a simple tagline could be key to branding across platforms

With some taglines, you only have to see or hear them to instantly recall the brand that conceived it. For example, you probably don’t need us to spell out which companies coined the slogans “Just do it”, “I’m lovin’ it” and “Exceedingly good cakes”, such is the power of the well-crafted tagline.

However, slogans like these aren’t just for big-name companies. Smaller brands can urgently need taglines for succinctly and memorably summarising their mission, as Forbes points out. This gets to the heart of why even just one tagline can work well across multiple marketing platforms…

What core purpose should your tagline serve?

Today, even if you run a small company with scarce economic resources, you still have a wide range of good-value marketing means at your ready disposal. For example, any business can, for free, register accounts on various social media sites and start posting to these accounts regularly.

However, as many of the world’s best-known taglines significantly predated the social media age, it’s clear that the likes of Facebook and Twitter haven’t spurred the proliferation of taglines. In essence and any age, a tagline should take no more than a few words to encapsulate your brand’s nature.  

That doesn’t give you a huge amount of leeway for creating something memorable – and, indeed, it’s no wonder that taglines can too easily slide into trite or unpredictable territory. Just think of KFC’s “So Good” slogan, which has been derided as “hollow-sounding”, as Inc. makes clear.

What works in a tagline and what doesn’t?

Such is the variety of taglines that it can be difficult to tease out definite dos and don’ts when it comes to creating one. However, we can probably all recall various examples of slogans which have long endured in the memory, perhaps even after the brands in question have stopped using them.

Many such taglines have been highlighted by Econsultancy, with HSBC’s “The world’s local bank” showing the financial services institution’s down-to-earth approach despite its clearly multinational reach. Similarly, Tesco’s “Every little helps” reaffirms the retail giant’s ultimate focus on the customer – though, of course, value for money comes into the equation here, too.

What, then, should you actually avoid doing? In general, puns don’t tend to work well, at least if they aren’t genuinely clever, though the “Shave time, shave money” slogan used by Dollar Shave Club does faithfully reflect the company’s witty and self-deprecating approach to advertising.

How could you find a tagline for your company?

The fact that certain slogans have stood the test of time for decades shows that the essentials of a good tagline remain much as they were generations ago. Nonetheless, in 2019, you could focus on coming up with a tagline easy to imagine looking good not just on print materials but also on digital platforms including websites, social media and apps.

Hence, you could benefit from tasking copywriters with coining your tagline in tandem with other digital marketing services helping you to spread the word far and wide online.

Tips And Tricks All New Mac Owners Should Know

Mac owners will tell you that they are a loyal crew.  Most people who work with Apple products, stay with Apple products their whole life.  Contrary to the simplicity offered by Windows machines, Apple still continues to remain relevant in popular culture.  

Whether you’re losing your Apple virginity, or you’re simply purchasing a more updated machine, there are always new tips and tricks to learn about your product.  Read through a brief look into some specifics, and take the chance of having an “ah-ha” moment.

How to free up some memory

You know you’re going to run into a time when there’s simply not enough free RAM to keep all of your stuff running smoothly at once.  All devices need a simple cleanup from time to time to keep them running at an optimal speed.

Deleting the majority of your desktop icons is a great strategy for getting a grasp on the reduction of your memory usage.  There are other ways to make it simple to access your favorite programs.  

The simplest way to free up memory on your Mac device is to clean up your desktop.  A dirty desk means that your work moves along slower. The same concept applies to your Mac desktop.  Every icon you have on the desktop is treated as a small active window.

What to do when there’s no Ctrl-Alt-Delete

If you’re switching from a Windows OS, you may find yourself stumped at a crucial moment.  When your machine freezes, sometimes it needs a reboot. Sometimes you just need to close one program to get things moving again.

The problem is that there is no Ctrl-Alt-Delete function on a Mac device.  The simple solution is to press Command-Option-Escape.  It’s the combination which allows the user to do a hard shutdown of individual programs or the whole system.  

Capturing a screenshot on your Mac

It’s cleaner and easier to capture a screenshot on a Mac device.  The simple description of the process is to press Command-Shift-3.  This command captures a picture of the whole screen. When you press Command-Shift-4, the device will give you the ability to craft a screenshot of only a portion of what you’re seeing.  

Customizing your startup programs/features

It’s always good to know how to customize the startup features on your computer.  Running a MacOS is a lot different from Windows, and it could be difficult to figure this one out on your own.  

The easiest way to choose the programs that startup when you turn your computer on is to go to Systems>Preferences>Users & Groups>Login Items.  Then, you can check and uncheck the programs you need to startup when you turn on your device.

Who’s the best-dressed off-duty superhero?

There’s no argument that superheroes have some of the most amazing and spectacular outfits. From brightly coloured latex to complex armour, a superhero’s costume is hugely important to the design process of the overall character. But are these stylish comic-book characters as put together off-duty as they are when fighting in the name of justice? And if so, who’s really got a superpower for sensing style?

5.      Daredevil/Matthew Murdock

Matthew Murdock, a.k.a. Daredevil, has a rugged charm that sets him apart from some of his more slick-styled fellow superheroes. Similar to superhero style icons Batman and Iron Man, he’s a fan of a three-piece suit when he’s not out fighting the bad guys.

His suits are smart, but his colour and pattern choices are often quite minimalistic. Costume designer Stephanie Maslansky explained that this is because since he cannot see his clothes, he needs to know that whatever he pulls out of the wardrobe will pair well together. She also revealed that the majority of his suits came from designer Paul Smith, as these had the best fit for Daredevil.

He does have an array of stylish shirts in his arsenal though. He sports textured Oxford cloth button down shirts, which gives him a more ruffled look compared to those billionaire superheroes such as Tony Stark. His oval sunglasses finish off every look with a touch of style too.

4.      Batman/Bruce Wayne

To be fair, if Bruce Wayne wasn’t able to be fashionable with all that money at his disposal, there’d be something wrong. He adopts more of a reserved style and he isn’t one for flashy suits or garish outfits. But there’s no denying that he knows how to dress. 

The films are a good example of this. He lets his rich playboy persona show when he dons a Giorgio Armani suit in the 2008 film, The Dark Knight. The suit designer reveals that by wearing a made-to-measure suit like this, Wayne can demonstrate his status as a “discriminating and sophisticated connoisseur of fine fashion, while also showing he has individual taste.”

Wayne seems most at ease when his attire reflects his vigilante persona, with black suits to match the Dark Knight. These keep him looking suave and stylish when he’s off-duty. Similar to Murdock, Wayne is partial to a pair of mysterious sunglasses. He opts for wayfarer sunglasses instead, which match well with his conservative image.

3.      Black Widow/Natasha Romanoff

Natasha Romanoff is one of Marvel’s top Avengers, and she has the wardrobe to back it up. When she’s not head-to-toe in low-cut latex, she’s channelling 1950s vibes with feminine frills and sweetheart necklines.

Her off-duty look is just as sharp as her Black Widow attire. In 2014’s Captain America sequel, Romanoff opts for a sleek leather blazer to run her day-to-day errands. Paired with black pants and knee-high boots she still brings a powerful demeanour even without carrying out any of her complex manoeuvres. 

She rocks a number of different looks throughout the movieverse, of course. In other scenes she’s been spotted in pencil skirts, tall stiletto pumps and buttoned blouses, all of which are well-fitted and match her style. She knows how to colour co-ordinate too. Take her meeting with Captain American and Pepper Potts in Monaco in Iron Man 2. Romanoff shows up wearing a fitted red dress and red lips — both of which complement her glossy red hair.

2.      Iron Man/Tony Stark

Tony Stark is Marvel’s very own Bruce Wayne in so far as he has the cash to splash.  Also similar to Bruce Wayne, Tony Stark likes to wear the colour of his costume — red. He’s been spotted creating a bold contrast with dark suit jackets and red dress shirt, showing that he’s confident in what he wears and conveying power with the bold tone.

Stark is a man who is quite happy to accessorise too. From expensive watches and smart inventions to loud sunglasses he likes to spend his cash on items other than clothing. His sunglasses of choice seem to be low tinted aviators, and he’s been seen wearing red, brown, and violet coloured lenses — not your traditional wayfarer styles!

He always looks suave in pinstripes alongside his well-groomed goatee. Take his grey pinstripe suit that he wears before a Senate hearing in Iron Man 2 for example. Of course, Stark pairs it with a chunky yellow tie — he’s not one to be plain! If he’s not rocking a suit though, he’s kicking back in a vintage tee — of course, he still looks the part!

1.      Black Panther/T’Challa  

T’Challa’s wardrobe is a perfect blend of trendy, traditional, and completely unique, which is why he’s the top of our list. All of the outfits were designed by Ruth E. Carter. She said that she based T’Challa’s look on 18th century designs, complete with embroidered panels which resemble a Nigerian style.

The superhero takes on a number of outfits during his titular film, all of which embrace his role as king and military leader. Take the first time he is spotted on the throne for example, his black and grey embroidered jacket stands out from the rest of his look and sets the tone for his fashion sense throughout the rest of the film. In another scene, he wears a white embroidered tunic, crafted with patterns that represent cultures from around the world — something truly unique!

In the parting shots of Black Panther, T’Challa wears a black-on-black suit with a bold printed scarf. This scarf was designed by Wale Oyéjidé who named the piece “From Wakanda, With Love’.

Of course, everyone has haters: his sister Shuri mocks his sandals in the film, but in reality, they were modified Alexander McQueen shoes!

Superheroes certainly know how to keep their wardrobes looking as sharp as their crime-fighting costumes. Which do you think has truly mastered the fickle fashion-sense power?  


How to identify the right social media channels for your business

While setting up a social media presence – or strengthening an existing presence – is an obvious move for your business to make, you could easily stumble when it comes to choosing where exactly to be active on social, with the likes of Facebook, Twitter and Pinterest all beckoning tantalisingly.

A thriving social media strategy would not depend on you using every single available channel. In fact, your attention could be spread overly thinly if you fail to follow the tips below…

Who are your target customers?

One reason why you should adopt a selective, rather than exhaustive, approach to choosing social media channels is that, otherwise, too much of your time and money could be wasted on channels where your target customers are not even particularly active.

Fortunately, it doesn’t have to be too difficult to refer back to your existing customer personas as you assess the demographic profiles of different social media portals. For example, if you are pursuing a female audience, Pinterest is evidently a good place to be, Forbes shows.

Which channels are especially suited to your brand?

The female-heavy user base of Pinterest can also make it an especially convenient site for use in promoting fashion products. Also counting in Pinterest’s favour here is its highly visual interface, a strength which the site has in common with Instagram.

You should carefully consider facts like these when trying to endeavour how well a particular channel would align with your company’s brand and industry values. Instagram and Pinterest also come with e-commerce-friendly features like product tagging, as Business 2 Community explains.

How are your rivals faring on social media?

This is a particularly useful question to ask yourself, because you could effectively learn from those competitors’ mistakes – and, of course, successes – on their chosen social channels.

Once you have determined which of those channels the companies are using, analyse how well the brands are performing on those channels. If certain channels are not delivering the right returns – in terms of engagement or followers – for those brands, consider avoiding those social media sites.

In assessing the different companies and channels, think about how often the former are posting and whether their followers are quite the type of audience that you had expected.

What exactly do you want to achieve on social media?

Once you have determined where exactly you should be active on social media, you should turn your attention to deciding on the specific goals to work towards. This is important because it can assist you in settling on what type of content you ought to develop for sharing on the channels.

Whether you aim to improve your customer service, foster a steady stream of traffic to your site, convert leads, build a community or simply spread brand awareness, your content – and calls to action – should be geared towards helping to make all of this possible.

If you hit a roadblock, digital marketing services from a provider like Climb Online could help you to overcome it.