Simple Ways The Digital Revolution Can Benefit Your Business

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While computers might have first reached the market during the 1980s, it wasn’t until very recently that they reached their full potential. There are sure to be many advancements in the future, but computers have now reached the stage of being completely essential for the modern business owner. If you’d like to know more about how the digital revolution has improved the way most companies operate these days, you’ll find lots of useful information in this post. Indeed, you might even spot some ideas you’ve not thought about.

At the end of the day, it’s vital that everyone who owns their own firm keeps updated with all the most-recent advancements in computer technology. Failure to do that could result in competing companies gaining an edge and pushing you out of the marketplace. For that reason, you should give us your full attention for the next couple of minutes. We will highlight some of the mains ways the digital revolution could benefit your business.

Instant communication

While you have been able to communicate with people all over the world using the telephone for many years, that costs a lot of money. So, it’s not viable for most business owners. Thanks to video messaging services like Skype and email providers like Gmail, anyone can now communicate with people on the other side of the planet in seconds. That has helped to improve efficiency and bring us all closer together. If you’re not currently taking advantage of that, you’re seriously missing out.

Simple and effective advertising

Before the internet was around, your options for advertising and marketing were pretty slim. You could either place a promotional piece in your local newspaper or spend thousands on radio or TV spots. Again, that made it almost impossible for small business owners to get ahead. Thanks to Google Adwords and similar services, you can now put your company and products in front of the people who matter. You can do that for phenomenally low prices too. All you have to do is determine who is most likely to be interested in your goods. Once you have that information, the online advertising services will help you to target your efforts accordingly.

Outsourcing operations

Unless you had contacts in specific industries, outsourcing was much more difficult before the internet was big business. Luckily, that has now changed. No matter what job you need doing, there are going to be plenty of people out there willing to take it on. Whether you’re looking for a firm that deals in advanced digital printing technology or anything of that nature, the perfect solution is only a few clicks away. Also, by checking lots of different websites, you can perform price comparison to ensure you get the best deal.

Those were just three of the most-prominent ways the digital revolution can benefit your business, but there are plenty of others too. If you’re not currently using computers or the internet as you should, it might be time to seriously consider adjusting the way your company deals with certain tasks.

We hope you make lots of improvements very soon!

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Laptops Versus Tablets: The Ultimate Showdown

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The decision to upgrade your current laptop can be a tough one. With so much new tech on the market, it can be difficult to know where to start. One of the biggest dilemmas of our thoroughly modern times is whether to invest in a laptop or tablet. Both have amazing benefits and few disadvantages. It is the ultimate dilemma. Of course, whether you choose between a laptop or a tablet depends on various things.

Let’s get to the showdown and help you decide.

Laptops

Laptops are perfect for techno-nerds that love power over style. Laptops have such a powerful processing hardware that it allows for a much wider use. If you want to do more than simply browse the net and download apps, the laptop is for you. Laptops are much like women: they are better at multitasking. In short, if you want an all rounder that performs all tasks well, you should be considering purchasing a laptop.

Web browsing, media streaming and gaming is incredibly efficient with a laptop. Of course, these functions can be performed on a tablet, but the graphics and sound quality will be of a lesser quality. Resolution and frame rate cannot be rivalled with a laptop.

Should you want your laptop for other uses, you can perform a multitude of tasks on them. This includes photo editing, video editing and music creation. These tasks are incredibly complex and cannot be undertaken on a tablet.

If you are in need of a serious piece of kit that can assist you with all aspects of your daily life, the choice is obvious. There are some big names too. Samsung, HP and Acer Laptops are all household names. You are sure to find a laptop that you will love.

Tablets

The serious tech-nerds among us will obviously revere innovative technology. That is a given. What is more, tablets are the cutting edge of computer technology. Small. Robust. Easy to fit in your pocket. It’s amazing to think what something so little can do.

The touch screen features of tablets make them an attractive prospect. They are small, yet mighty. The price is appealing for many too. Laptops can be costly. The average Apple Mac can set you back nearly a grand. With that in mind, it is important to note that tablets are becoming more affordable.

Apps have allowed gamers to game in a truly portable way. The graphics are not hampered by a smaller screen. Although it is worth remembering, that the graphics are not as impressive when compared with a laptop.

Brands such as Apple’s iPad, Google Nexus 7 and the Kindle Fire have all paved the way. The tablet is fast-becoming a permanent fixture within people’s homes. The constant regenerations of these devices mean that they can date quite quickly. This can be something of an annoyance to those who have just purchased a new tablet.

They are affordable. What is more, they are intuitive. The sleek, portable design is perfect for many as they can slip the tablet into their pocket. They are the ultimate companion.

In short, if you want something robust and powerful you need to invest in a laptop. For those who want sleek portability, opt for the tablet.

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Image Credit: Liam Dunn

Why SEO Shouldn’t Be Considered Optional

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Image Author: Flickr

Search engine optimisation, commonly shortened to SEO, is a very important online marketing technique for any business with a website. Websites need to be thoroughly optimised for the search engines, otherwise people who are in need of your product/service may never be able to find you! Wouldn’t that be a disaster? Even though SEO is essential, you’ll find that many businesses see it as an optional extra, and don’t bother practicing SEO or hiring somebody to do it for them. This is a FATAL mistake. Read on to learn more about SEO and why it isn’t an optional extra, it’s a must:

It Makes Your Site More Visible and Is Good for Branding

SEO is good for your site visibility and branding. Let’s think about the steps you take when you are looking for a specific product or service online. You don’t simply type in one search term and leave it at that, do you? You type in multiple search terms, amending it each time to make it more accurate for what you’re looking for. If you can show up in all of these instances for the customer, then you get more of a chance having them click through to your site. Make sure you use white hat techniques though! An online marketing company like White Chalk Road could tell you all about this.

Your Business Will Seem More Credible

High search rankings make you more credible, whether a potential customer realises it or not. Having that support from Google instantly makes them trust you more when they see you ranked highly for a search term. Nobody wants to trawl through page after page of listings, so the higher you can get with SEO, the better.

You’ll Get More Traffic

SEO spreads the word about your site quickly, to potential customers who are looking for your product or service. This will instantly get your more traffic. Now, while more traffic won’t get you more sales alone, chances are many of your visitors will become your customers. It’s like the difference between opening a shop on a deserted street and opening one in the middle of a busy town centre!

SEO Has One of the Best ROI’s When it Comes to Advertising

In advertising, especially online advertising, SEO is one of the best methods when it comes to getting a quick return on your investment. This is because you aren’t interrupting a person’s favorite program or showing up before a Youtube video where you aren’t wanted. You’re simply coming forward when they are looking for you. Then all you need to do is convince them that they should buy what they need from you and nobody else!

SEO Can Help you To Learn More About your Customers

Google analytics can give you a fantastic insight into how your visitor’s brains work. You can see how they browse, when they browse, the search terms they use, and much more. This allows you to hone your campaign until it’s virtually perfect!

SEO is a great marketing technique for businesses of all kinds, and will give you fantastic results providing you choose a professional to do it for you!

The Trouble with Internet Privacy – Featuring Kevin Spacey!

Internet Privacy

I’ve been doing a bit of reading about Internet Privacy recently and came across the old article on the BBC:

http://news.bbc.co.uk/1/hi/uk_politics/8569750.stm

I know this is mainly down to the big record labels pushing this, but do they really think people wont just find another way around it?

Continue reading “The Trouble with Internet Privacy – Featuring Kevin Spacey!” »

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Why Outsourcing Could Save Your Business Money

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There was a time when everyone had to be in the same office. Every aspect of the job was in-house and few businesses outsourced work. Doing everything in-house may have worked forty years ago, but it is now an outdated way of working.

With such a vast amount of skills needed within any modern business, it is rarely viable to have staff with every skill you need. If you have never considered outsourcing work, perhaps it is time to do so. Begin by working with trusted freelancers and companies to outsource elements of your business. Outsourced projects in no way devalue your business. So long as you work with people who you trust and have a proven track record of high-quality work you should have no problems.

Outsourcing is a fantastic way in which to save your business money in the long run. It means that you do not have to pay salaries to people whose skills you don’t need all the time. Here are a few ways you can save money by outsourcing work.

Work With Freelancers

Many skilled people are now opting to become self-employed. Rather than working for just one company, becoming a freelancer means they can work for many companies.

You can use the current wealth of freelancers to your advantage by picking and choosing the skills you need from them. For instance, if you need a writer for a short-term project, but have no one in-house, then you can consider hiring a freelancer. By hiring a freelance writer it means that you do not need the writer to become a full-time member of staff, yet you can still use them for your projects.

The notion of freelancing is quite modern but allows many advantages to both employer and employee. You can find freelancers by advertising online.

Use Specialist Companies

For more skilled projects, you should consider outsourcing work to a specialist agency or company. Some projects involve specialist skills, such as design and technology-based projects. These projects need experts in the field.

For example, if you are looking for a web designer, Perth, then you can find an agency that will provide you with the right person. Outsourcing work to agencies has added security as it allows you to engage with a business rather than just an individual. You can be sure that this business has employed the most talented experts for the job and so you can trust them.

There is no need to hire a full-time specialist if you just need them on rare occasions. Instead, trust in an expert and use them only when needed.

Commision Ad-hoc Projects

The beauty of using freelancers and outside agencies is that you can commission work on an ad-hoc basis. Doing so allows you the freedom to give someone as much or as little work as you need. This system of hiring people works for both you and the person or agency you hire. They can refuse work, should they not have the time, or take on more work when they do have the time.

With this system, no one’s time or money goes to waste. It is one of the most productive ways of working alongside people and also an ethical way of working. People get paid per project and so provide you with quality work.

Make Great Working Relationships

Throughout this process of hiring freelancers and agencies, you will also meet new contacts. By making new contacts, you expand your professional network. What this expansion means in the long-term is that should you need similar work doing again, you know who you can trust.

Expanding your working relationships allows you the freedom to explore opportunities with other businesses. Doing so can only be beneficial for you and your business. So, whilst you are saving money, you’re also improving your business.

Why Are Wireless Networks The Future For Business?  

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The traditional model of fixed physical cabling is now becoming less appealing for modern businesses that see the many advantages offered by wireless networks, with wi-fi likely to be the preferred communication mode of the future for many companies.

 

Why?

 

Frankly wireless networks are a far more practical solution for businesses that require cost-savings and flexibility.

 

Connection speeds are usually far faster, enabling greater efficiency and higher profits therefore.

 

The majority of devices reaching the market today which find usage in the business world such as smartphones, laptops and tablets are fully-optimised for wireless – people (staff, clients) expect to be able to connect wherever they are in an office: the meeting-room, the canteen, break-out spaces. Having to find a cable and available socket every time a client visits, or a change of room is required, is inconvenient.

 

Going wireless allows for significantly greater scalability – if a business is expanding rapidly, this is likely to be done in stages. Adding new cabling each time would be expensive and disruptive, but wireless networks reduces the hassle to a minimum. Thus business flexibility and cost-saving is attained.

 

Although there have been concerns over network security (cabling is viewed as more secure since it is contained within a building whereas a wireless network can in theory be accessed from some distance away from an office), security measures are now very advanced and are usually effective so long as staff actually use them. And when it comes to detecting rogue access points, this is actually easier than with cabling.

 

Voice-over WLAN communications are easy, enabling staff to stay in touch with their colleagues and clients by a variety of channels, again improving business efficiency.

 

Any business looking to upgrade its technology or move into different premises is naturally going to have wireless communications at the top of its agenda. The potential benefits are far too many to ignore, so this is definitely going to be the future for business. The other important point to consider of course is that we don’t know what technological requirements we will have in 10, 20 years’ time – wireless networks though are much more likely to be able to cope, and are easier to replace if necessary too.

You’ll never believe what this university did for their online military students

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Southern New Hampshire University understands and respects the enormous sacrifice our veterans, military servicemembers and their families have made and continue to make on behalf of our country.

 

SNHU are staunch supporters of our military population, providing military academic advisors for our students who offer a true sense of support and understanding, because they have been there themselves.

To show their appreciation, SNHU went around the world to make surprise diploma deliveries to members of our military community that couldn’t attend graduation. With the help of their friends and family, SNHU facilitated surprise diploma deliveries to a Marine spouse at her husband’s promotion party, an Army veteran at his office on Fort Bragg in North Carolina, an active-duty Sailor on base in Singapore, and a veteran’s wife, living in San Diego, Calif.

Click here to out more about how SNHU supports the military.

To show your appreciation to our military population, simply Tweet with the hashtag #SNHUsalute

About Southern New Hampshire University

Southern New Hampshire University is a nonprofit, regionally accredited university with an 80-year history of educating successful professionals on campus in Manchester, N.H., online, and on location at our regional centers in New Hampshire and Maine.

SNHU has a total enrollment of over 30,000 students in more than 200 undergraduate and graduate degree and certificate programs.  Southern New Hampshire University has been recognized with Best of Business Awards for best online degree programs and was ranked 12th on Fast Company’s list of The World’s 50 Most Innovative Companies. SNHU was the only university to earn this distinction.

#ShakeYourPower brings clean energy to places in the world without electricity through the power of music

#ShakeYourPower7

Sudha Kheterpal, best know as the percussionist from South London band Faithless, is launching a Kickstarter campaign to raise £50,000 for #ShakeYourPower project.

In places like Kenya, where 75% of the population live without access to electricity, having the ability to read at night or charge up a mobile phone gives people the chance of a better education and also access to services like the revolutionary mobile phone banking system, M-PESA.

#ShakeYourPower, is about bringing clean energy to places in the world without electricity, through the medium of music. For the last year, Sudha has been developing a musical instrument, a prototype percussion shaker called

SPARK, which converts the energy from shaking it, into electricity. Users can then plug in a light or charge up a mobile telephone. To watch a video of what it’s all about click http://vimeo.com/95289518#t=0s

Working as a professional percussionist for over 20 years, Sudha has often wondered whether the huge amounts of energy created from performing on some of the world’s largest stages, could be harnessed and used.

After some initial research and discovering the advancements in the kinetic energy harvesting space and other energy harnessing techniques, she began the process of researching and developing SPARK with a product designer from the RCA.

Sudha has developed and created a small prototype percussion shaker called, SPARK, which if shaken for 12 minutes will generate an hours worth of light.

You can support the project on their Kickstarter page at https://www.kickstarter.com/projects/726552172/shakeyourpower before 10th July 2014.

Further links

http://www.twitter.com/shakeyourpower

#shakeyourpower

http://www.shakeyourpower.com

Why Software Subscriptions Make Perfect Sense

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Photo Source: Flickr (credit: mwichary)

Do you remember the days of buying software for your computer on CD and DVD format? I bet some of you are even old enough to remember when software came on 3.5-inch floppy disks!

I’m probably showing my age here, but I remember when the MS-DOS and Windows 3.1 operating systems came on many 3.5-inch floppy disks, and the endless amount of time spent waiting for up to 1.44Mb of data to be transferred from the disk to the computer’s hard drive.

Nowadays, you can buy USB flash drives that are smaller than an AA battery and hold more than 10,000 times the space of an old floppy disk!

Given that we live in such a switched-on technological world, where broadband speeds are increasing all the time, we spend a large amount of our time using our PCs to surf the World Wide Web.

Software manufacturers of all people know this fact, which is why they are gradually shifting towards subscription-based software that you download, rather than the traditional business model of paying a large sum of money for only one particular version of the software.

But does the new subscription model make sense, or is it just a way of software companies to rip people off? If you think about it, paying for a software subscription is a much better way of obtaining software. Here are some reasons why.

You don’t need an optical drive

The only times I ever use the DVD drive in my computer are to install software. I listen to music streamed over the Internet, and even the games I buy are downloadable.

In fact, Apple is a computer manufacturer that have realised this fact a long time ago, and no longer offer DVD drives as standard on any desktop or laptop computers they manufacture.

The only thing you need is a good Internet connection, and with broadband and fibre speeds increasing each year, software downloads only take a few minutes, not an entire day.

You benefit from using the latest software

One of the main bugbears people have about buying software is that when new versions are released, they have to pay substantial amounts of money to upgrade.

They will therefore try to use the “old” versions as long as possible, subjecting them to numerous security vulnerabilities and bugs that won’t be fixed.

It works out cheaper to subscribe

One notorious software package that used to cost an absolute fortune to buy is Adobe’s Creative Suite.

For example, the Adobe Creative Suite 6 Design & Web package costs a mouthwatering £799 to buy as a standalone package from Coastal Software.

But if you buy the subscription-based “Creative Cloud” version, you pay just £46.88 a month for the complete suite of tools, or £562.56 a year. The price difference might only be £236, but you still save money as well as benefiting from free upgrades!

Even Internet security software such as Norton 360 is cheaper to buy online than it is off the shelf as it were.

Do You Want A Million Website Hits Every Single Day? Here Are Some Tips You Need To Read

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Everyone wants to achieve the highest level of traffic possible for their website, but few ever manage to get over one million hits per day. If you successfully completed this goal, a whole world of new opportunities would become open to you. You could easily make thousands each year from advertising, and if you sell products or services, your customer base will expand considerably. With that in mind, I’m going to take a few minutes this afternoon to offer you some lucrative advice. While you need to tailor these tips to suit the nature of your website, the information contained below could make a significant difference to your results.

I’ve been helping people to get higher levels of traffic for the last five years, and although the techniques can be a little hit and miss, every so often I’ve been incredibly successful. Indeed, one of my most satisfied clients now gets close to five hundred million unique visits every single year from people all over the planet. So, if you feel my advice might be of some use, read on…

Think about search engine optimisation

SEO can play an important role in increasing visibility and can help to drive people to your website. So, you need to think long and hard about what changes you could make to improve ranking. There are lots of guides to be found online, and many books you can buy on the subject. However, so long as you have some money to spend, it’s probably best to leave this task to the experts. Companies like High Impact offer the best SEO services in Bournemouth, so you just need to find a similar firm in your area.

Think about the content you publish

In the content writing industry, there’s a term we like to use called “click-sexy.” It describes the way in which you use basic human psychology techniques to encourage web users to click on article links. Again, there’s lots of information about this online, but you only need to use some common sense. Remember to keep all your content and blog posts relevant and interesting to achieve the best results.

Think about who you choose to network with

Networking with other high-traffic site owners is a good idea. If you can convince them to publish a few backlinks to your site occasionally, it could help to drive an incredible quantity of traffic in your direction. The best way of doing this is to email them directly, but if that’s not possible, linking to their website should get you noticed. The site owner will see this when looking at their analytics, and could well spend some time viewing your website.

So, there you have it guys. If you follow those basic tips, achieving a higher level of traffic should be much simpler. Of course, there are many other things you could try, but none have been as successful for me as the ones listed above.

I wish you the best of luck, and I hope you’ll get to where you want to be very soon!