Defining Roles and Responsibilities in Project Management

Project management is often misunderstood. This is because in many ways it can be seen as a multidisciplinary field, because it seeks to manage and bring together various departments, skills, systems and people from within an organisation. As such it is incredibly important to all projects that roles and responsibilities are defined from the outset, as normal hierarchies often don’t apply.

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How to Remove Unused CSS from your Stylesheet Files

There’s a certain class of web designers and developers who insist on going about their web design exploits with more of a full-stack approach, justifiably so too because at the very least you want to maintain the level of technical skill and knowledge you have. It’s all good and well making use of the likes of WordPress as a CMS solution to facilitate rapid development, but those developers who pride themselves on their hard-coding, ground-up knowledge want to know that they can always go back to basics if it ever gets to a stage where the most popular CMS solutions providers decide to start charging for the technology which is currently deployed on the open source model. Continue reading “How to Remove Unused CSS from your Stylesheet Files” »

Increasing productivity with what you wear — can it be done?

You’ve probably noticed the shift in office dress codes in recent years. At one time, a nine-to-five job was synonymous with a three-piece suit and briefcase. But, now, many companies are happy to let their employees dress in business casual attire or what they feel comfortable in. Is it affecting productivity, though? Continue reading “Increasing productivity with what you wear — can it be done?” »

Extracting True Value out of Online Guides

I remember back when I was in college (well for the little bit of time that I was there to complete a short course), we were told not to use Wikipedia as a source for the information we’d want to include in our research. That was with good reason though because at the time Wikipedia was still going through somewhat of a teething phase and a lot of the information was only half-reliable at best. Continue reading “Extracting True Value out of Online Guides” »

A Complete Guide to Promotional Marketing in the Digital Age

In today’s digital age, it is all too easy to believe that traditional offline methods of communication are on the way out. This isn’t surprising given the focus on huge potential reach of websites, social media, apps, email and other online marketing channels.

However, the fact is that traditional marketing – and particularly promotional marketing – still has an extremely important role to play in today’s digital landscape. If you want to gain, retain and build your brand and customer base then the right promotional marketing strategy can help get you there far quicker than a digital only approach.

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