A Complete Guide to Promotional Marketing in the Digital Age

In today’s digital age, it is all too easy to believe that traditional offline methods of communication are on the way out. This isn’t surprising given the focus on huge potential reach of websites, social media, apps, email and other online marketing channels.

However, the fact is that traditional marketing – and particularly promotional marketing – still has an extremely important role to play in today’s digital landscape. If you want to gain, retain and build your brand and customer base then the right promotional marketing strategy can help get you there far quicker than a digital only approach.

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The most effective use of pull-up banners

This article was researched and created by Where The Trade Buys, who offer a range of banners including outdoor banners UK wide.

There’s several important aspects to consider when creating and printing your marketing material, such as banners. Design, colour scheme, language and text, they’re all crucial to create an effective piece of marketing. But have you given thought about the placement of your banners? Placing your banner in an optimal location will maximise your ROI, so it’s important to know where the best places are. Continue reading “The most effective use of pull-up banners” »

Tools that make the designer

Being a designer isn’t just about ‘colouring in’. In reality, the design process can be unpredictably lengthy and requires raw talent, spirit and imagination. As a designer you’re also responsible for managing the projects, communicating with clients and attending meetings, it’s a busy job role! New technology is making the life of a designer a lot easier, providing tools at their disposal to help reach their goals. Continue reading “Tools that make the designer” »

Smart Tips to Keep Your Windows Computer Run Seamlessly

Windows bugs can drive the users to become crazy about their laptops. In fact, people cannot handle the blood pressure from waiting for the computer to run smoothly due to some errors or malware that prevent the computers from running in a perfect way. PC is more vulnerable to viruses and malware than the mac. For this reason, the users need to take care more and more in order to keep their computers running very smoothly. In this post, you can find the best tips as well as tricks to have the perfect use of your computers while running on windows. Continue reading “Smart Tips to Keep Your Windows Computer Run Seamlessly” »

5 Ways Cloud Accounting Software can Empower Small Business Owners

As a small business owner, you have to be on top of several business functions at once, including IT, recruitment, marketing and sales. Many of these areas you may not be familiar with and more often than not the area that many small businesses quickly find themselves out of their depth with is the finance and accounting side of their business. It’s why, as a small business owner, you’re far more likely to outsource your accounting work to professionals, leaving you to get on with the more important task of running your business, without having to worry about what taxes you need to pay or the constant rule changes being implemented by HMRC.

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Five Technologies that will Supercharge your next Corporate Event

With prolific advancements in digital technology, contemporary corporate events are more interactive, immersive and customised than they ever have been before. Modern technology has enhanced and improved the way both attendees and organisers experience, promote and interact at corporate events, from registration through to post event lead generation. Continue reading “Five Technologies that will Supercharge your next Corporate Event” »