4 Most Valuable Tips to Improve Your Content Marketing Strategy

Content marketing might seem like an easy task at the first glance, the reality is far from the first perception. Just about anyone can be a great content marketer if it was all about writing an interesting topic, stuff some keywords, and post it online. You must do something more than that to see ROI (Return on investment). Continue reading “4 Most Valuable Tips to Improve Your Content Marketing Strategy” »

Using Technology to Save Lives on the Road

Each and every day that you get on the highways and local roads across America, do you feel 100 percent safe? If the answer is no, you’re more than likely not alone.

Despite advancements in automotive technology, accidents still happen daily on the roadways. As a result, lives are oftentimes lost, leaving those left behind with lots of questions and many times too few answers. Continue reading “Using Technology to Save Lives on the Road” »

Reasons To Consider Technical Debt As Real Debt

There are several reasons why you should consider tech debt as a real debt. It is true that the existence and importance of tech debt are not felt by anyone outside the engineering team and cannot see the effect it can have on the ROI. The gains through such codes do not fit in perfectly, and therefore it may be time to consider it seriously and address it at the earliest. Paying off tech debt is not an easy or the desired task by the engineers. It is basically because tech debt is an abstract concept, cannot be measured with proper metrics, and in most cases, the stakeholders do not like the idea due to their ignorance about its cause and effect. Continue reading “Reasons To Consider Technical Debt As Real Debt” »

How to Choose the Right Domain Name for Your Business Website

Now that your new business is fully incorporated, the next step is to get it online. You may or may not have a physical address for your business. Even if you do, you won’t get far by attempting to cater exclusively to people within a 50-100 mile radius. The key to survival in modern business is to advertise your goods and services to as large a public as possible. The bulk of your audience – in fact, the vast majority of the world’s population – will always be found online. It’s up to you to build an exciting and engaging official company website that reaches this audience in order to do business. Continue reading “How to Choose the Right Domain Name for Your Business Website” »