How Can I Build My Brand In The Online World?

Marketing your brand online may be one of the best business decisions that you ever make. This is the case for many reasons, including the fact that effective online marketing can make your company global in scope. Another great benefit of digital advertising is that it enables you to communicate with your audience in an incredibly organic, immediate way. A third benefit of online marketing is that it enables your clients to make purchases without having to leave the comfort and privacy of their homes. With all of these benefits in mind, it’s time to start thinking about the best way to go about building your brand via internet. Here are four brand-building strategies you may find effective: Continue reading “How Can I Build My Brand In The Online World?” »

Stand Out at Trade Shows With an Awesome Display

So you’re taking your business to a trade show – but how are people going to differentiate your stand from the myriad other exhibits around? It can be all too easy for customers and clients to get lost in the sea of possibilities, and especially for newer companies, it can be difficult to separate yourself from the herd. One solution is to have a really eye-catching display to make your booth stand out and draw in the crowds. There are a few different ways you can go about achieving this; below, we lay out a few of the most useful strategies. Continue reading “Stand Out at Trade Shows With an Awesome Display” »

Why You Should Change Your Profile Photo Today

How often do you change your profile photo? A new study suggests that the average profile picture is actually 2 years old. While some social networks may be updated more often than others, it seems clear that we aren’t bothered about updating our image too often. So why is that – and why should we be changing them more often? Continue reading “Why You Should Change Your Profile Photo Today” »