Tweeting, Vining… 6 seconds is the future!

This simple concept enchanted Jack Dorsey, the creator of Twitter. His company was searching for a video app that would match Twitter’s model of brief messages, so it bought the technology last October.

“Video is the future and Vine has tapped into that,” says Peter Warner, senior social media analyst at the advertising agency WCRS. “There is something inherently appealing about the human, almost visceral, experience of communicating via video and audio — it so closely reflects real life.”

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