Why SEO Shouldn’t Be Considered Optional

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Search engine optimisation, commonly shortened to SEO, is a very important online marketing technique for any business with a website. Websites need to be thoroughly optimised for the search engines, otherwise people who are in need of your product/service may never be able to find you! Wouldn’t that be a disaster? Even though SEO is essential, you’ll find that many businesses see it as an optional extra, and don’t bother practicing SEO or hiring somebody to do it for them. This is a FATAL mistake. Read on to learn more about SEO and why it isn’t an optional extra, it’s a must:

It Makes Your Site More Visible and Is Good for Branding

SEO is good for your site visibility and branding. Let’s think about the steps you take when you are looking for a specific product or service online. You don’t simply type in one search term and leave it at that, do you? You type in multiple search terms, amending it each time to make it more accurate for what you’re looking for. If you can show up in all of these instances for the customer, then you get more of a chance having them click through to your site. Make sure you use white hat techniques though! An online marketing company like White Chalk Road could tell you all about this.

Your Business Will Seem More Credible

High search rankings make you more credible, whether a potential customer realises it or not. Having that support from Google instantly makes them trust you more when they see you ranked highly for a search term. Nobody wants to trawl through page after page of listings, so the higher you can get with SEO, the better.

You’ll Get More Traffic

SEO spreads the word about your site quickly, to potential customers who are looking for your product or service. This will instantly get your more traffic. Now, while more traffic won’t get you more sales alone, chances are many of your visitors will become your customers. It’s like the difference between opening a shop on a deserted street and opening one in the middle of a busy town centre!

SEO Has One of the Best ROI’s When it Comes to Advertising

In advertising, especially online advertising, SEO is one of the best methods when it comes to getting a quick return on your investment. This is because you aren’t interrupting a person’s favorite program or showing up before a Youtube video where you aren’t wanted. You’re simply coming forward when they are looking for you. Then all you need to do is convince them that they should buy what they need from you and nobody else!

SEO Can Help you To Learn More About your Customers

Google analytics can give you a fantastic insight into how your visitor’s brains work. You can see how they browse, when they browse, the search terms they use, and much more. This allows you to hone your campaign until it’s virtually perfect!

SEO is a great marketing technique for businesses of all kinds, and will give you fantastic results providing you choose a professional to do it for you!

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Why Outsourcing Could Save Your Business Money

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There was a time when everyone had to be in the same office. Every aspect of the job was in-house and few businesses outsourced work. Doing everything in-house may have worked forty years ago, but it is now an outdated way of working.

With such a vast amount of skills needed within any modern business, it is rarely viable to have staff with every skill you need. If you have never considered outsourcing work, perhaps it is time to do so. Begin by working with trusted freelancers and companies to outsource elements of your business. Outsourced projects in no way devalue your business. So long as you work with people who you trust and have a proven track record of high-quality work you should have no problems.

Outsourcing is a fantastic way in which to save your business money in the long run. It means that you do not have to pay salaries to people whose skills you don’t need all the time. Here are a few ways you can save money by outsourcing work.

Work With Freelancers

Many skilled people are now opting to become self-employed. Rather than working for just one company, becoming a freelancer means they can work for many companies.

You can use the current wealth of freelancers to your advantage by picking and choosing the skills you need from them. For instance, if you need a writer for a short-term project, but have no one in-house, then you can consider hiring a freelancer. By hiring a freelance writer it means that you do not need the writer to become a full-time member of staff, yet you can still use them for your projects.

The notion of freelancing is quite modern but allows many advantages to both employer and employee. You can find freelancers by advertising online.

Use Specialist Companies

For more skilled projects, you should consider outsourcing work to a specialist agency or company. Some projects involve specialist skills, such as design and technology-based projects. These projects need experts in the field.

For example, if you are looking for a web designer, Perth, then you can find an agency that will provide you with the right person. Outsourcing work to agencies has added security as it allows you to engage with a business rather than just an individual. You can be sure that this business has employed the most talented experts for the job and so you can trust them.

There is no need to hire a full-time specialist if you just need them on rare occasions. Instead, trust in an expert and use them only when needed.

Commision Ad-hoc Projects

The beauty of using freelancers and outside agencies is that you can commission work on an ad-hoc basis. Doing so allows you the freedom to give someone as much or as little work as you need. This system of hiring people works for both you and the person or agency you hire. They can refuse work, should they not have the time, or take on more work when they do have the time.

With this system, no one’s time or money goes to waste. It is one of the most productive ways of working alongside people and also an ethical way of working. People get paid per project and so provide you with quality work.

Make Great Working Relationships

Throughout this process of hiring freelancers and agencies, you will also meet new contacts. By making new contacts, you expand your professional network. What this expansion means in the long-term is that should you need similar work doing again, you know who you can trust.

Expanding your working relationships allows you the freedom to explore opportunities with other businesses. Doing so can only be beneficial for you and your business. So, whilst you are saving money, you’re also improving your business.

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Why Are Wireless Networks The Future For Business?  

The traditional model of fixed physical cabling is now becoming less appealing for modern businesses that see the many advantages offered by wireless networks, with wi-fi likely to be the preferred communication mode of the future for many companies.




Frankly wireless networks are a far more practical solution for businesses that require cost-savings and flexibility.


Connection speeds are usually far faster, enabling greater efficiency and higher profits therefore.


The majority of devices reaching the market today which find usage in the business world such as smartphones, laptops and tablets are fully-optimised for wireless – people (staff, clients) expect to be able to connect wherever they are in an office: the meeting-room, the canteen, break-out spaces. Having to find a cable and available socket every time a client visits, or a change of room is required, is inconvenient.


Going wireless allows for significantly greater scalability – if a business is expanding rapidly, this is likely to be done in stages. Adding new cabling each time would be expensive and disruptive, but wireless networks reduces the hassle to a minimum. Thus business flexibility and cost-saving is attained.


Although there have been concerns over network security (cabling is viewed as more secure since it is contained within a building whereas a wireless network can in theory be accessed from some distance away from an office), security measures are now very advanced and are usually effective so long as staff actually use them. And when it comes to detecting rogue access points, this is actually easier than with cabling.


Voice-over WLAN communications are easy, enabling staff to stay in touch with their colleagues and clients by a variety of channels, again improving business efficiency.


Any business looking to upgrade its technology or move into different premises is naturally going to have wireless communications at the top of its agenda. The potential benefits are far too many to ignore, so this is definitely going to be the future for business. The other important point to consider of course is that we don’t know what technological requirements we will have in 10, 20 years’ time – wireless networks though are much more likely to be able to cope, and are easier to replace if necessary too.

This article was provided by http://www.strikeitfit.com

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