For tech-centered markets around the ideas of geeks and geek culture, managing digital methods of payment successfully is going to be a cornerstone of being a smart online merchant. People that are locked into their computers and devices don’t want to jump through extra steps when it comes to money transfers, and that desire that they have can work to your advantage if you work the system correctly.
Specifically, five tips to satisfy the tech-savvy customer or client include using mobile payment solutions, working micropayment potential into your retail projects, making transactions as easy as possible, creating reasons for upgrades, and incorporating your designs into both desktop and mobile platforms.
- Use Mobile Payment Solutions
High profile mobile payment solutions are going to come in the form of merchant accounts through various 3rd party companies. These are secure ways that customers can use credit cards (at gaming events for instance) without having to set up more complicated processes that otherwise can be a headache (especially for smaller retailers). Having the mobile payment solutions available allows you as a designer or developer to take your product on the road essentially, knowing that instant payment processing is available.
- Micropayments Can Add Up
From an online world perspective, using micropayment systems is a fantastic way to serve your online community with deeper options or time-saving advantages to enhance their user experience. For people willing to pay small amounts of money, they can further investigate the potential for all different types of gameplay, which benefits the more hardcore user’s sense of individuality, while also adding money to your bottom line.
- Make Transactions Easy For Tech Savvy People
The ease of transactions is going to matter a great deal to people who are used to operating in a world of immediacy. Successful online merchants in the geek realm are gong to have to fast-track any sort of financial management systems so that short attention spans don’t get hijacked waiting for ways to make a purchase they want.
- Create Reasons for Upgrades
And along with the speed and ease of payment potential, if there are built-in reasons for upgrades or micropayments, the overall success rate is going to be much higher as well. These reasons can be social or psychological, or even related to the construct of the product itself, but giving people reasons to pay money is just as important as streamlining the purchasing power itself.
- Incorporate the Desktop and Mobile Platforms
And finally, different online structures will be more or less well matched toward desktop or mobile experiences, but incorporating the payment structures into either will give more people the opportunity to pay at will, particularly if the experiences sync to some sort of primary account.