Computers, computing, technology and advancement in processes affect nearly everything in modern human society, and the fashion industry is no different. And while computers aren’t the first things that you think about, most likely, when you think of things like fashion shows, or even fashionable people, when you scratch just a bit below the surface, the connections start to become more apparent.
For your consideration, ponder that fashion follows data trails these days, technology creates new fashion (think in terms of sportswear, for example), mobile advertising creates immediate trends, most designs are created on computers these days, and IT and administrative work is all done on computers as well.
Fashion Follows the Data Trail
In the interconnected world today, fashion will tend to follow the data trail. For instance, different companies and clothing lines will merge to create new products; but those mergers aren’t happenstance. Chances are very likely that the people who came together to talk about and organize the intersection of products and brands were following trends that they found through the use of computational means. Even data trails like sales in certain areas or at certain times can help drive this force.
Technology Creates New Fashions
And what about sportswear? With new technology, a whole new realm of possibilities has come into play with the idea of wearable tech. Sensors in the clothing itself hook up to your phone and you can get instant feedback on your body motions. And though this isn’t necessarily about the fashion of looks, it’s most certainly about the fashion of function! Athletic shoes are another good example of where testing and processing make leaps and bounds to fashion trends.
Mobile Advertising Creates Trends
And then there’s the mobile revolution that we’re right in the middle of. Because so many people connect to the internet from the mobile devices now, advertising has moved to a different level, and the technology that pushed it there now has a push into what becomes fashionable and what doesn’t.
Designs Are Created On Computers
And the designs for many fashions themselves and created on computers using state of the art design programs, many associated with things like the Adobe Creative Suite, which allows a tremendous amount of flexibility when it comes to shape, color, movement through time, and then putting all that into physical possibility.
IT and Administrative Work Is All Done On Computers
And finally, all of the tech support that goes into the fashion industry is just a monumental effort, and is all done through the IT and administrative infrastructure that computing has brought about, and the speed of which continues to increase on a yearly basis if not faster.