Offline and Online: Print’s Relationship with Digital

We’ve come a long way in the past decade or so in terms of technological developments, with advertisers looking to opt towards digital means of production, some even think that the power of print has dissolved — but that’s not strictly true. From a consumer’s perspective, printed materials can offer a personal touch that simply can’t be achieved online. In fact, many believe that neither print nor digital can truly succeed without the other — but what are the facts? Continue reading “Offline and Online: Print’s Relationship with Digital” »

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Extracting True Value out of Online Guides

I remember back when I was in college (well for the little bit of time that I was there to complete a short course), we were told not to use Wikipedia as a source for the information we’d want to include in our research. That was with good reason though because at the time Wikipedia was still going through somewhat of a teething phase and a lot of the information was only half-reliable at best. Continue reading “Extracting True Value out of Online Guides” »

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Five Technologies that will Supercharge your next Corporate Event

With prolific advancements in digital technology, contemporary corporate events are more interactive, immersive and customised than they ever have been before. Modern technology has enhanced and improved the way both attendees and organisers experience, promote and interact at corporate events, from registration through to post event lead generation. Continue reading “Five Technologies that will Supercharge your next Corporate Event” »

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Why Mobile Games Have Blown Up in Popularity

There is no denying the sheer popularity of mobile games, especially when you look at the tons of websites that offer a wide variety of choices. The proliferation of smartphones perhaps inevitably led to the mass development of these games, which have something to offer for everyone. Whether you are interested in sports, shooters, RPGs or something else entirely, chances are there are numerous mobile games you’d enjoy. This upward trend is expected to continue far into the future, and it’s easy to see why. Continue reading “Why Mobile Games Have Blown Up in Popularity” »

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