Why Social Media is Important For Your Business in 2014

Love it or loathe it, social media is here to stay, and its importance within a business is no longer debated. Whether you are a start-up or an established corporation, you need to be utilising social media as part of your online digital marketing strategy, lest you get left behind.

The impact of social media is undisputed. It is no longer a novelty, but a requirement of all companies, irrespective of size. The power of social media knows no bounds.

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Photo Credit: Jason Howie

In the Social Media Examiner’s report at the end of 2013, they stated the following:

  • 86% of marketers stated that social media is important for their business
  • 89% of marketers stated that increased exposure was the number one benefit of social media marketing

So, if you want your business to thrive in 2014, you need to employ a crack team of online marketing gurus to help your business become more viable.

There are very clear benefits of executing an effective social media campaign:

  • Increased exposure
  • Increased traffic
  • Developed loyal fans
  • Generated leads
  • Improved search ranking
  • Grew business partnerships
  • Reduced marketing expenses
  • Improved sales
  • Provided marketplace insight

One of the great things about the increase of social media marketing is that it has completely changed marketing, as a discipline. Social media will only continue to grow and expand. Furthermore, its significance will continue to have a significant impact on marketing professionals and business owners globally. If you haven’t adopted a social media strategy yet, you need to.

Social media marketing allows businesses to reach their core client base and target demographic. The ability to reach out to all customers, regardless of age, social status and gender, and communicate with them on a much deeper, and personal, level has completely changed the face of marketing. What is more, this level of marketing is incredibly powerful. Communicating with your customers on a regular basis is crucial for your business.

It is imperative that you remember not to forgo your traditional marketing techniques. The key is to strike a balance between traditional marketing methods and social media marketing. You need to ensure that the two are integrated and looked upon with a holistic view. The key is not to see the two methods as separate silos. You need to remember that traditional digital marketing and social media need to work hand in hand.

There are many challenges companies face when seeking the services of  social media gurus:

  • Lack of time
  • Inability to measure value
  • Difficulty integrating social media with other business activities
  • Lack of budget

While this is understandable, it is imperative that you ensure that you have a social media marketing strategy in place. If you do not have the resources for a full-time permanent employee to take the helm of your social media campaigns, then it is important that you enlist the help of a specialist marketing agency. Outsourcing provides the perfect solution.


In 2014, and beyond, social media marketing is not going to be a luxury for your company; it is going to be a must-have requirement.

This article was provided by http://www.kayakingplus.com/


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