What you should know about online reviews as a business owner

Even though collecting online reviews have been around for some time, there are business owners and other individuals who are yet to fully get the hang of the concept. Daily, more and more people and businesses are getting online presence and doing more of their activities digitally. Thus, businesses need to know how online review systems like US Reviews can affect their business. You can be sure that review systems are not going to fade away, they are only going to get even more popular. This article discusses how online reviews can affect your business.

Customers don’t care about your information about your business
If a journalist was to ask you about your business, are you going to tell them about the fight you had with a customer the previous week where you thought the customer was at fault, only to later find out that you are the one who is at fault? The obvious answer is that you are not going to tell them. Thus, every business owner will only give positive information about their businesses every time even if it means lying or exaggerating the truth. This is why it would be difficult for customers to believe what you have to say about your business. The only way that the information on your website can serve your customers is that they provide your customers with something to hold you to. Thus, when customers find reviews on your website or your Facebook page, they know it could have been posted by you, and even if not, they have no way of being sure, thus it does not mean much to them.

Online reviews are highly trusted by customers
A study discovered that 84 percent of customers in the United States consult online reviews, friends and family members when they want to know about a service or product. Furthermore, 76 percent of the respondent stated that they checked online reviews before deciding if they would go ahead to patronize a local company or not. 85 percent of respondents in another study said they only patronize services or products for which they can find online recommendations, while 70 percent of the respondents said they believe in online reviews in the same vein they trust recommendations from people they know. This shows the influence of online reviews and the fact that over 70 percent of your sales could be influenced by online reviews.

Your sales can be influenced by your reputation online
Even though a lot of small businesses claim they do not care about reviews left for them online, online reviews can make or mar their businesses. This also applies to big businesses as well. A significant number of negative reviews about your business or no review at all is enough to discourage prospective customers from patronizing you. You would thus, be losing a high number of new customers that could turn out to become loyal customers and referrers of other new customers.

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How a simple tagline could be key to branding across platforms

With some taglines, you only have to see or hear them to instantly recall the brand that conceived it. For example, you probably don’t need us to spell out which companies coined the slogans “Just do it”, “I’m lovin’ it” and “Exceedingly good cakes”, such is the power of the well-crafted tagline.

However, slogans like these aren’t just for big-name companies. Smaller brands can urgently need taglines for succinctly and memorably summarising their mission, as Forbes points out. This gets to the heart of why even just one tagline can work well across multiple marketing platforms…

What core purpose should your tagline serve?

Today, even if you run a small company with scarce economic resources, you still have a wide range of good-value marketing means at your ready disposal. For example, any business can, for free, register accounts on various social media sites and start posting to these accounts regularly.

However, as many of the world’s best-known taglines significantly predated the social media age, it’s clear that the likes of Facebook and Twitter haven’t spurred the proliferation of taglines. In essence and any age, a tagline should take no more than a few words to encapsulate your brand’s nature.  

That doesn’t give you a huge amount of leeway for creating something memorable – and, indeed, it’s no wonder that taglines can too easily slide into trite or unpredictable territory. Just think of KFC’s “So Good” slogan, which has been derided as “hollow-sounding”, as Inc. makes clear.

What works in a tagline and what doesn’t?

Such is the variety of taglines that it can be difficult to tease out definite dos and don’ts when it comes to creating one. However, we can probably all recall various examples of slogans which have long endured in the memory, perhaps even after the brands in question have stopped using them.

Many such taglines have been highlighted by Econsultancy, with HSBC’s “The world’s local bank” showing the financial services institution’s down-to-earth approach despite its clearly multinational reach. Similarly, Tesco’s “Every little helps” reaffirms the retail giant’s ultimate focus on the customer – though, of course, value for money comes into the equation here, too.

What, then, should you actually avoid doing? In general, puns don’t tend to work well, at least if they aren’t genuinely clever, though the “Shave time, shave money” slogan used by Dollar Shave Club does faithfully reflect the company’s witty and self-deprecating approach to advertising.

How could you find a tagline for your company?

The fact that certain slogans have stood the test of time for decades shows that the essentials of a good tagline remain much as they were generations ago. Nonetheless, in 2019, you could focus on coming up with a tagline easy to imagine looking good not just on print materials but also on digital platforms including websites, social media and apps.

Hence, you could benefit from tasking copywriters with coining your tagline in tandem with other digital marketing services helping you to spread the word far and wide online.

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How to identify the right social media channels for your business

While setting up a social media presence – or strengthening an existing presence – is an obvious move for your business to make, you could easily stumble when it comes to choosing where exactly to be active on social, with the likes of Facebook, Twitter and Pinterest all beckoning tantalisingly.

A thriving social media strategy would not depend on you using every single available channel. In fact, your attention could be spread overly thinly if you fail to follow the tips below…

Who are your target customers?

One reason why you should adopt a selective, rather than exhaustive, approach to choosing social media channels is that, otherwise, too much of your time and money could be wasted on channels where your target customers are not even particularly active.

Fortunately, it doesn’t have to be too difficult to refer back to your existing customer personas as you assess the demographic profiles of different social media portals. For example, if you are pursuing a female audience, Pinterest is evidently a good place to be, Forbes shows.

Which channels are especially suited to your brand?

The female-heavy user base of Pinterest can also make it an especially convenient site for use in promoting fashion products. Also counting in Pinterest’s favour here is its highly visual interface, a strength which the site has in common with Instagram.

You should carefully consider facts like these when trying to endeavour how well a particular channel would align with your company’s brand and industry values. Instagram and Pinterest also come with e-commerce-friendly features like product tagging, as Business 2 Community explains.

How are your rivals faring on social media?

This is a particularly useful question to ask yourself, because you could effectively learn from those competitors’ mistakes – and, of course, successes – on their chosen social channels.

Once you have determined which of those channels the companies are using, analyse how well the brands are performing on those channels. If certain channels are not delivering the right returns – in terms of engagement or followers – for those brands, consider avoiding those social media sites.

In assessing the different companies and channels, think about how often the former are posting and whether their followers are quite the type of audience that you had expected.

What exactly do you want to achieve on social media?

Once you have determined where exactly you should be active on social media, you should turn your attention to deciding on the specific goals to work towards. This is important because it can assist you in settling on what type of content you ought to develop for sharing on the channels.

Whether you aim to improve your customer service, foster a steady stream of traffic to your site, convert leads, build a community or simply spread brand awareness, your content – and calls to action – should be geared towards helping to make all of this possible.

If you hit a roadblock, digital marketing services from a provider like Climb Online could help you to overcome it.

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Defining Roles and Responsibilities in Project Management

Project management is often misunderstood. This is because in many ways it can be seen as a multidisciplinary field, because it seeks to manage and bring together various departments, skills, systems and people from within an organisation. As such it is incredibly important to all projects that roles and responsibilities are defined from the outset, as normal hierarchies often don’t apply.

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5 Ways Cloud Accounting Software can Empower Small Business Owners

As a small business owner, you have to be on top of several business functions at once, including IT, recruitment, marketing and sales. Many of these areas you may not be familiar with and more often than not the area that many small businesses quickly find themselves out of their depth with is the finance and accounting side of their business. It’s why, as a small business owner, you’re far more likely to outsource your accounting work to professionals, leaving you to get on with the more important task of running your business, without having to worry about what taxes you need to pay or the constant rule changes being implemented by HMRC.

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